The O2 and Air Bank team’s main long-term strategic priority is to maximise the potential of every interaction and to continuously enhance customer value. Joint research and tests were conducted to examine what new services and features would best satisfy existing customers of both brands. This led to the inception of Unity, a proposition designed to offer additional value and experience to customers who use services across multiple PPF businesses. Currently, Unity features cashback rewards, simplified bill payments, and a raft of exclusive benefits.
Dear customer, we are sorry but your browser doesn't support all necessary features for good site view. Please switch to one of the modern browsers (Chrome, Safari, Firefox).
PPF Group
Yesterday
Air Bank and O2 pioneer Unity: a platform offering joint services for retail customers by various PPF companies
I see the key success factor in the operator and bank teams' ability to work as one.
The incentives have proven popular with Czech consumers, who through Unity enjoy simplified access to both O2 and Air Bank services with no incremental increase in fees or costs, and no customer-commitments required. Since the pilot launch, Unity has amassed some 300,000 users, with more than 130,000 already receiving a monthly cashback. The project has also supported the acquisition of new business: thousands of people have joined either O2 or Air Bank because of Unity. The Net Promoter Score (NPS) is an unprecedented +88, indicating high levels of satisfaction among current users and essentially making Unity one of the most popular offerings on the Czech market.
Unity’s early success has paved the way for inter-brand cooperation to be ingrained within the Group’s core operating strategy. It is a living, breathing example of what can be achieved by harnessing the power of innovation with long-term vision. Unity is structured to encompass services from other Group companies and to bring additional features that will enable customers to access many of PPF’s day-to-day products and services in more convenient ways.
Share on social networks