Unity: creating new customer value

“Let’s look at value to customers first and foremost, to the Group second, and to each of the participating companies third.” PPF’s core principle when building and fostering a sustainable natural ecosystem for its customers. A new partnership of O2 Czech Republic and Air Bank, two market-leading PPF-owned companies in the Czech Republic, is a prime example. In April 2023, they launched an initiative to develop a proposition that would deliver an enhanced customer experience for their mutual customers.