Our Strategy
We seek out possibilities and opportunities to develop companies, commerce, and services not only in fast-developing and high-potential fields, but also in areas that may be overlooked or perceived as too risky. Our priority is to create value at the companies in which we invest. We remain undaunted by the prospect of entering new markets and new – often synergetic – fields. When considering new business, we primarily target markets with high retail potential and those with rapidly developing infrastructure, and we focus on transactions where our contribution exceeds €100 million. We prefer to act as the majority owner, but we are also keen to work with partners espousing a business philosophy that dovetails with our own. We have built and will continue to shape PPF Group as a portfolio of companies where sectoral and geographical diversification offers stability and opportunities for vertical integration.
We scout companies that need to restructure as we can provide them with strong financial backing, implement strict financial and corporate discipline, introduce promising business models, and improve the quality of management. The rate of returns on our investments relies on the professionalism and knowledge of our people and on the experience and expertise we have gained in the formation and restructuring of numerous companies in Central and Eastern Europe, Russia, and Asia. Our teams, which through their efforts feed PPF’s success, share a common vision, as well as a high level of commitment, loyalty, and professionalism.
No matter where we are, we strive to nurture and grow the values that underpin our approach to business. Our watchwords are readiness, responsibility, and creativity. We bring with us a spirit of enterprise, a global perspective, and the ability to spot and embrace new business opportunities. We are sensitive to and actively promote the need for sustainability and corporate social responsibility, and we respect the cultural and political differences of the markets where we operate. We foster relationships with the public sector and help build communities in all the countries where we do business.