The new brand was first unveiled to the operators’ employees and the public in January. 10 million customers in these countries are now starting to use the newly rebranded mobile services on a daily basis. The entire rebranding process is expected to be completed by the end of March.
Find out more about the vision and goals of this new dynamic brand in a video with Mark Sláčík, executive director of PPF Telecom Group’s TMT CEE.