Heureka Group

Heureka Group’s websites attract over 23 million users per month, giving them access to more than 55,000 e-shops. In addition to Czech and Slovak e-commerce services, the Heureka Group includes Árukereső.hu in Hungary, Compari.ro in Romania, Pazaruvaj.com in Bulgaria, Ceneje.si in Slovenia, Jetfinije.hr in Croatia, Idealno.rs in Serbia, and Idealno.ba in Bosnia. PPF Group holds a 50% stake in Heureka Group. The other shareholder is EC Investments.

In 2023, Heureka continued to improve its services and technologies by taking the major step of building its own integrated shopping platform that unifies the various technological solutions used across all nine countries. The company began rolling out a front-end change to establish a uniform new look that would be recognisable to all users. This new solution was initially deployed on the Pazaruvaj search engine and online shopping guide in Bulgaria. Rollout across the other eight markets is planned for 2024, with Slovakia up first, followed by the Czech Republic and Romania. This refreshed visual identity is accompanied by new logos, designs and B2C and B2B communication styles.

Knowing that merchant credibility is a key criterion for customers, Heureka Group holds an annual competition to identify the best e-shops in each market and awards “Verified by Customers” certificates based on the feedback of millions of shoppers. In 2023, the second year of the Sustainable E-shop project – a collaboration in the Czech Republic between Heureka Group and other partners – rewarded sustainable e-shops meeting strict criteria with a special icon. This initiative is a way of helping customers to find sustainable choices in the vast sea of online shops. Of the 1,300 e-shops that applied for certification, 240 satisfied the tough requirements. With customers across the region placing increasing importance on responsible business practices, the Sustainable E-shop project has also been introduced in Slovakia.