The O2 5G network currently provides coverage for more than 2.6 million people in the Czech Republic. Since last May, almost 1,700 transmitters have been upgraded, with four or five technicians spending at least four days working on each of them. Around 40 new stations are being added every week. Working in partnership with CETIN, the operator plans to complete and thus improve coverage of most of the country by the end of 2024.
CTU test victory incorporated into new campaign
O2 will be running this message in a local campaign that is set to be rolled out in stages in outdoor, print and online media. “From August to the end of October, it will feature heavily in places where the network has already been upgraded and where our customers can enjoy true 5G connectivity. Besides highlighting that O2 delivers the fastest speeds, the campaign will also illustrate how important PPF’s investments are for the Czech Republic’s digital future,” says O2 marketing communications director David Daneš. This marketing communication will build on previous brand campaigns connecting PPF Group and other Group companies. Recent examples include campaigns involving CETIN and Škoda Transportation.