Outdoor advertising does not have to be blind. The smart planning and targeting of OOH campaigns based on Big Data is the new standard.
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Outdoor advertising optimisation
BigPlan
We have developed, exclusively for BigMedia, a system of smart planning, targeting and evaluation of outdoor adverts. The BigPlan tool uses anonymised and aggregated data on the movements, behaviour and interests of O2 mobile network users, which is then applied to the entire population. Specific BigMedia advertisement hoardings can then be precisely determined for individual customer segments, based on which segment is most likely to see an advertisement at any given time.
BigPlan is an automated solution for planning OOH campaigns based on this data. At the same time, it provides marketing indicators for evaluating performance, something rarely seen before with outdoor advertising.
