Big data analysis across media channels makes it possible to link the preferences of television viewers with their behaviour on and off the internet.
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Television and omnichannel analysis
Audience measurement
We provide an analysis of the content audience and measurements of the performance of television adverts for the strategic planning of marketing campaigns.
Content recommender
For telco operators who operate an IPTV service, we develop a television content recommender focusing on customer retention. Just as Spotify compiles tailored playlists for listeners, we recommend content for television viewers based on their taste and interests.
Today’s online interconnection of content platforms creates incentives on providers to precisely target their content and analyze viewers’ behaviors in the same way as with marketing messages. Artificial intelligence will be one of the key tools of a successful TV station in the future.
Omnichannel analysis
Analysing the behaviour of IPTV viewers across both online and offline media channels brings a deeper understanding of customer preferences and lifecycles. It enables more precise segmenting and effective target marketing.
